"The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies," said Paul Kollesoff, CEO & Co-Founder of The Urgent Company. Brave Robot uses non-animal whey protein made by Perfect Day that is bioidentical to whey from cow's milk, except it is made through precision fermentation Each sandwich is lactose-free and hormone-free, coming in at 290 calories per sandwich. Launching at Kroger stores nationwide, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are sold at $7.99 per pack of three sandwiches. In their first collaboration, Brave Robot and Coolhaus introduced ice cream sandwiches in two flavors: Chocolate Chip Cookie Dough and Mint Chocolate Chip. Officials said the launch marks the first time Coolhaus (purchased by The Urgent Company in January 2022) is leveraging animal-free milk protein made by Perfect Day in their products.
Cool Collaborationīrave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus teamed up to introduce Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. Wicked Kitchen's pints and hand-held stick and cone novelties are now available at 2,200 Kroger stores and its other store banners including City Market, Dillons, Foods Co, Fred Meyer, Fry's, Gerbes, Jay C Food Store, King Soopers, Mariano's, Metro Market, Pay-Less Super Markets, Pick'n Save, QFC, Ralphs, Ruler and Smith's Food and Drug. Three new novelties include Chocolate & Almond Sticks, Berry White Sticks and Chocolate & Red Berry Cones. Varieties include pint-size ice creams in four flavors: Vanilla, Chocolate, Mint Chocolate Chip and Cookie Dough. Vitalite products are made without genetically modified ingredients and are vegan- and kosher-certified, gluten-free and except for the Creamy Original Spread, soy-freeĪlready known for its diverse line of plant-based foods, Wicked Foods Inc., Edina, Minn., extended its Wicked Kitchen brand to plant-based ice creams and novelties. Where other plant-based cheeses fall short, we saw an opportunity to use our expertise in the cheese category to create a delicious plant-based alternative." Vitalite is available in six varieties including Mozzarella Style Slices, Mozzarella Style Shreds, Cheddar Style Slices, Cheddar Style Shreds, Grated Parmesan Style and a Creamy Original Spread. "As a dairy company, we are experts at making cheese people love and crave. "As demand for vegan cheese continues to grow, many consumers have been vocal about how difficult it has been to find a plant-based cheese that lives up to their expectations," said David Cherrie, Saputo Dairy USA vice president, marketing and innovation. Say Cheese! Saputo Dairy USA, Lincolnshire, Ill., says its new Vitalite, plant-based, vegan-certified, dairy-free cheeses deliver “great taste, texture, visual appeal and melting performance.”
Dairy-free cheeses, plant based ice cream and milk alternatives make up the innovation landscape in the booming category
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